Reimagine the Future of Business Analysis


bapd_2019_banner_final.jpgAs the pace of innovation challenges business and industry, how do we adapt our approach to the future and the opportunities it presents?

77% of BA professionals report being involved in digital initiatives, according to the 2018 Global Business Analysis Salary Survey. Most BAs are involved in the planning, business case development, execution and even testing during digital transformation initiatives. As a BA, you already know leveraging data for business insight can be challenging within multiple complex environments.

However, the Business Analyst role is evolving in rapidly changing business environments with the rise of digital transformation, improving customer experience (CX), growth of agile, productization of IT, and software application subscription models. 

Reimagine the future of the business analysis profession in a day of discovery around themes of capability growth, trends in technology and design, practitioner tools and techniques. Increase the value of your brand with the opportunity for professional development, building your network and getting updates and industry insights from a range of speakers and thought leaders. 

Unlock future possibilities now and join the community of practitioners and professionals in Adelaide as we discover digital business models, strategic and transformative approaches for the industry of tomorrow.


Who Should Attend?

For all levels of professionals practicing all aspects of business analysis, who want to…

  • Stay current on industry trends.
  • Grow your network of industry leaders and colleagues.
  • Gain or maintain your IIBA Certification (receive 8 Professional Development Units by attending this conference)
  • Learn practical tips and deepen your skills in business analysis.

Get access to all areas of the conference, keynote sessions and workshops when you order corporate rate, individual, or non-member tickets today.

Conference Details

Join us for the first Business Analysis Professional Day in Adelaide. Don't miss this industry leading conversation in the beautiful surrounds of the internationally recognised, Sanctuary Adelaide Zoo.

Date: Saturday, 26 October 2019
Time: Registration from 8.00am
Conference: 9.00 am to 5.00 pm
Post conference Networking: 5pm to 6pm
Venue: Sanctuary Adelaide Zoo, 1 Plane Tree Dr, Adelaide, SA, 5000.


 "Essential professional development opportunity for new and experienced Business Analysts. For nearly 10 years, I’ve been attending the Business Analysis Professional Day supported by IIBA within Australia and I can highly recommend it!"

- Tim Coventry, Business Analysts Pty Ltd



Corporate Members and Groups

If you would like to purchase corporate member or group tickets via Company Invoice, please contact the Melbourne team at

Keynote Speakers

This Business Analysis Professional Day of 2019 is Adelaide’s best chance to learn and network with the leaders of Australia's business analysis community. Do not miss the packed agenda of keynote and session speakers. 

Ken Fulmer, CEO IIBA International

Presentation: The Evolution of the BA Profession

kenfulmer200.pngKen Fulmer is the President and CEO of the IIBA. Ken has been a long-time senior IT executive with several major corporations holding roles as CTO and CIO. His primary skill is the ability to blend technology with business (people, process, technology and data) and create strategic business outcomes.  Ken has managed enterprise PMO and BA-COE programs and as Chief Technology Officer has been involved in technology in both information applications, architecture, and in more digital technology in manufacturing and retail.


Session Speakers

kylie_dodsworth.jpgDr. Kylie Dodsworth, Speaker, Educator, Trainer
Healthy BA – Are you surviving or thriving? How to avoid burnout.
80% of people surveyed about their health state that they feel “tired all the time” and many professional people are at risk of burnout. We will be discussing the top 5 causes of fatigue and burnout, which are so often overlooked or missed in standard medical appointments - thyroid issues, adrenal issues, nutritional deficiencies, poor sleep and stress. I will provide you with tips on how to assess your own state of health and how to use targeted and effective strategies to overcome fatigue, manage stress and create the energy you need to live your best life.



adrian_leadbeater.pngAdrian Leadbeater, Director at LATSA
From BA to CIO – Dispelling the myths about Business Analysts in Senior Leadership.
In this session, Adrian go through the foundational business analysis skills that you learn in more junior roles remain relevant and sometimes become even more critical as you progress up the career ladder. Therefore, understanding these skills and refining them over time will give you an edge over other people applying for the same roles. His talk will also cover the key learnings for all BA activities that are performed to satisfy the business need and perform the task as though you are an independent consultant. This will ensure that you apply an impartial in order to remain objective and accurate.


linda_field.jpgLinda Field and Paul MacDonald, Principal Consultants at ASG Group
Business Transformation & the Agile BA.
What are Business and Digital Transformation? Are they just the new buzz words for program of work and what is the role of the Agile BA in the shifting business landscape? In this session, Linda and Paul will be covering the what, how and why of DT, whist, Linda will be covering when and how the Agile BA is involved. This will include lessons for the Agile BA based NSW Government and Commercial Digital and Business Transformation programs.


lesley_gardner.jpgLesley Gardner, SA State Manager at Paxus
Business Analysts in the World of Recruitment.
Have you wondered what the job outlook looks like for BA’s in the next 5 years? Lesley Gardner, SA State Manager of Paxus will be discussing hiring trends and the growing popularity of the BA profession in SA. You will also hear key insights about what organisations are looking for with tips on how to ensure you stand out from the candidate crowd, as the BA of choice, when looking for your next position.


alan_baird.jpgAlan Baird, Strategic Information Management Consultant at FACS
Become a Trusted Advisor.
But what does it take for the traditional IT professional to morph into a trusted advisor? This seminar will answer this question and more. It will define the role of the trusted advisor and will identify the skills necessary for an IT professional to truly become a trusted advisor. This seminar will provide valuable information and skills for IT professionals who understand the value of trusted partnerships in today’s contemporary organisations. The seminar will help unlock the individual potential and corporate value of today’s IT professional to become tomorrow’s trusted advisor.


jennifer_capo.jpgJennifer Capo, Story Station
Story Telling for Business Analysts.
Is Anyone listening? Communication and Storytelling Hacks for BAs. Jennifer, a former Hollywood actress and CNN features correspondent will be talking to us on how to weave a story in our communication in order to create attention, connection and impact.



katie_iles.jpgKatie Iles, Speaker at Hello Clarity
Working with the Millennial Generation.
For Generation Z (born 1995-2009), a world of Wi-Fi is the only one they have ever known. Digital is their default, Siri is their personal assistant and with billions of Google searches every day, access to any piece of information is only ever seconds away. They are digital linguists, social networkers, global collaborators and sensory engagers. In this session, Katie will unpack 5 key characteristics of this emerging generation, and equip you with keys to better understand, engage and work with the generation who are the most formally educated, technologically literate and materially endowed generation in history.


hugh_2013_white_background_1.jpgHugh Peterken, President at IIBA Australia Chapter
The Time is Now! How Business Analysts are creating a better world.
Hugh Peterken is the President of the International Institute of Business Analysis™ (IIBA®) Australia Chapter. He is an experienced business leader who actively promotes business analysis for improving business performance. He has 20 years’ experience in senior and executive management roles and is internationally recognised as an expert in information technology and business process. His presentation will advocate for the impact that business analysts are having in their organisations and projects around Australia.


georgia.pngGeorgina Mannion, Vice President at IIBA Australia Chapter
The Playful BA – Using Play in Projects & Facilitation.
When we are focused on process and efficiency, it is sometimes hard to explore the fun side of what we do. Business Analysis is an art and science, so why do we sometimes view the artistic side as having less merit? You needn’t be a clown to be playful. This talk will look at tools of the playful analyst and how to work with resistance from the joyless stakeholder! You will leave with an understanding of why we need play and creativity, how it can improve the state of your facilitation and projects, and when play is probably not a good idea (disclaimer, there will be toys!)


marina_baker.jpgMarina Baker, Security Manager & Industry Lecturer, University of South Australia
Security – Role of Business Analysts.
In this session Marina will providing a case study and the Business Analysts can work with the Security Teams. Helpful tips on providing best practice non-functional requirements will be discussed. Marina is an information security specialist with over 17 years of experience in diverse IT roles. She is passionate about industrial cyber security and protecting our critical infrastructure.


francesco_vassallo.jpgFrancesco Vassallo, Agile Practice Lead at SA Water
BA Value in an Agile Environment.
Through firsthand authentic stories, best and emerging practices we shall uncover the value of a BA within an agile environment. Whether in transition from a traditional BA approach to agile or new to business analysis this session will explore: capabilities and competencies required as an Agile BA; how to acquire them and common pitfalls; and tackling the wicked questions and what puzzles us the most. We will identify and highlight the value a BA brings to an agile environment.


marina_pullin.pngMarina Pullin, Managing Director at MCBI
Panel (Moderator): Reimagining the BA Future Now.
In the closing session of the day, Marina will moderate a deep discussion with the IIBA's leaders about the business analysis profession from a local, national and global perspective. Joining her on the panel: Ken Fulmer, CEO of IIBA Global; Hugh Peterken, President IIBA Australia Chapter; Georgina Mannion, Vice President at IIBA Australia Chapter; and Linda Field, Adelaide Chair, IIBA Austrlaia Chapter.


“I was blown away by the quality and enthusiasm of the business analysis community and the people I met at the Business Analysis Professional Day.”

- Carl Sudholz, Director Secretary at IIBA Australia Chapter



Other Information

For general enquires please email us at

Professional Development: This event has 8 professional development points for participants.
Special Dietary Needs: If you are registered and you have special dietary needs, please email us at


Sponsors of BAPD 2019 - Adelaide

The IIBA® Australia Chapter is proud to present the Business Analysis Professional Day 2019 in Adelaide with the support of our sponsors.


Paxus Logo



MCBI It's about people


Latsa Learning Services

PMI Adelaide, South Australia Chapter