IIBA Australia - Melbourne - Design Studio – Problem Solving gets real!
Business analysts work across all business domains and types of initiatives. To be successful we need to have an arsenal of techniques at our disposal that help us understand the business need and design the best solution. This workshop is the next in a continuing series run by the IIBA Melbourne team which focuses on techniques. The technique, Design Studio, has originated form the UX profession but can be very useful for BAs, especially those working Digital projects now or in the future.
Design Studio is a tried and tested method to create a level playing field for a range people to get together and generate ideas, get teams to buy into a design challenge, take ownership and allow a wide range of people to vet design concepts.
For some hands on experience, we will bring together The Wilderness Society with some real-life scenarios and problems which will challenge our ability to diverge and create as many choices as possible. Our efforts will not only enrich us but will also be used by the Wilderness Society to inform the future direction of their primary digital asset
In this workshop you will go through rounds of sketching, presenting and critiquing and you will also be able to take the design studio toolkit to use with your clients/team at the discovery phases of the project.
Mark Eagleton is a skilled consultant with over 20 years’ experience in professional services, retail, banking and sports gaming. Mark is passionate about the role of customers at the centre of service design activities. Mark strongly believes that through a deep understanding of customer behaviour we can deliver services that real people find useful, usable and desirable and which align with business strategy and technology.
Mark is currently working with a leading Telco on a wide range of initiatives designed to enhance the experience for customers interacting through their un-assisted digital channels. His recent experience has been focused on mass-market consumer facing solutions, which seek to integrate complex functionality and data into a compelling cross platform experience. Mark’s experience is underpinned by strong capability in the areas of interaction design, research, information architecture, service design, along with broad technology experience.