About the Event
This session explores the neuroscience behind stakeholder resistance and influence, offering practical, brain-based approaches for business analysts. Drawing from cognitive science and behavioural psychology, the talk gives BAs tools to improve trust, reduce pushback, and guide complex discussions more effectively.
Participants will learn:
- How the brain reacts to perceived threats in business conversations
- Why certain stakeholder behaviours feel irrational but are predictable
- Tools to reduce emotional friction and promote psychological safety
The presentation includes real examples from agile transformations and enterprise-wide shifts where neuroscience-informed techniques were used to manage strong personalities, high resistance, and shifting expectations. Business analysts will leave with clear strategies for influencing without conflict, building safety, and leading through uncertainty.
Tickets
- Free!
Meet the Presenter: Jason Cameron, Founder & Chief Product Owner at ScrumCraft
Jason Cameron is an experienced Agile Coach and Founder of ScrumCraft. Over two decades, he has helped teams and organisations grow their delivery capability and leadership maturity. His focus on cognitive performance, trust building and emotional regulation brings neuroscience into business. Jason is known for delivering practical, evidence-based talks that connect science with stakeholder strategy and change delivery. He has presented at multiple conferences and executive sessions across Australia and globally.