Hosted by IIBA Melbourne in collaboration with REA Group & DAMA, this session offers an inside look at how REA Group, through its data business PropTrack, is navigating this exact transformation. The session moves beyond theory to chronicle the real-world journey of treating data as a first-class product—from migrating legacy pipelines to building the foundational datasets that power products and experiences.
The REA team will share the practical challenges and successes of building and scaling data capabilities within a leading property technology company
In this session, you will learn about:
- REA's Strategic Evolution: The journey from a national listings portal to a data-centric property business.
- Redefining Roles: Clarifying the distinct and overlapping responsibilities of Data Analysts, Business Analysts, and Engineers in a modern data team.
- Building the Foundation: Practical approaches to establishing a data quality framework while migrating complex legacy data pipelines.
- Bridging the Gap: Strategies for fostering effective collaboration between analysts and engineers and managing dependencies across multiple teams.
- The Future State: The "Data as a Product" mindset and how it applies to building robust datasets for Consumer & Customer products and as input into ML & AI models
Who should attend?
This talk is ideal for Business Analysts, Data Analysts, Product Managers, Data Engineers, and anyone interested in the practical application of data strategy within a large, evolving organisation.
Hybrid - Attend In-Person or Online
Opt to join us:
- In-Person, for networking and the presentation:
- 4:30pm - 5:30pm - Networking
- 5:30pm - 6:30pm - Presentation
- Online, for the presentation only:
- 5:30pm - 6:30pm - Presentation
Tickets & CDU Points
- Tickets to this event are free for IIBA Members and Non-Members.
- IIBA Australia members can record 1 Continuing Development Unit (CDU) for attendance at this event against their membership profile.